Notice

This is a sample, not a real firm

Alvarado Family Law does not exist. The findings, the numbers and the competitors are invented to show the format, and every web address on this page uses the reserved .example domain so it cannot belong to anyone. A real audit looks and works exactly like this, with your firm in it.

This is the $2,500 audit, in full, for a firm handling two practice areas across two cities. Everything below is what a client sees when they open their private link, including the written plan. See what it costs.

Sample audit · Alvarado Family Law · Houston, TX · Katy, TX · Family Law · Estate Planning

12 things stand between Alvarado Family Law and the AI answers

Updated

July 26, 2026

This is your private audit: how visible Alvarado Family Law is when potential clients ask AI tools for a lawyer in Houston, TX or Katy, TX, across family law and estate planning, what the AI reads to decide, and the full health check of your website behind it. It re-runs every month and each update is reviewed by hand before it reaches this page.

Month over month

Each row is a frozen copy of the audit as it stood that month. Open one to see exactly what changed.

Month	Score	To fix	Named by AI
May 2026	80/100	21	18 of 180 answers
June 2026	86/100	14	18 of 180 answers
July 2026 (this page)	92/100	12	18 of 180 answers

Things to fix

3 serious · 7 important · 2 minor

Worth reviewing

not urgent, but improvable

Overall score

92/100

based on 221 of 245 checks

Fix these first

Everything we found that is failing, in the order we would do it. Each item says what we found, what to do about it, and which pages it affects.

Serious · AI sources
Get listed on avvo.com
The AI tools linked to avvo.com 26 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Reyes & Whitfield, Carmody Legal Group and Bellweather Law Group are on it.
Serious · AI sources
Get listed on martindale.com
The AI tools linked to martindale.com 18 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Reyes & Whitfield, Carmody Legal Group and Bellweather Law Group are on it.
Serious · AI sources
Get listed on lawyers.com
The AI tools linked to lawyers.com 14 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Reyes & Whitfield and Carmody Legal Group are on it.
Serious · AI sources
Get listed on bestlawyers.com
The AI tools linked to bestlawyers.com 11 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Reyes & Whitfield and Bellweather Law Group are on it.
Serious · AI sources
Get listed on expertise.com
The AI tools linked to expertise.com 7 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Reyes & Whitfield, Carmody Legal Group and Bellweather Law Group are on it.
Serious · AI sources
Get listed on nolo.com
The AI tools linked to nolo.com 5 times when answering questions in your market, and we couldn't find Alvarado Family Law there. Carmody Legal Group is on it.
07
Serious · Technical
Your robots file blocks CCBot, which is one of the sources the AI tools train and retrieve on.
Remove the CCBot disallow rule unless the block is deliberate. It is more often left over from a template than chosen.
Affected pages (1)
- /robots.txt
Serious · E-E-A-T
No "Attorney Advertising" label appears on the site.
Add the label your state bar requires, usually in the footer. This is a compliance item rather than a marketing one.
09
Serious · E-E-A-T
Case results are shown on 4 pages with no disclaimer that past results do not guarantee a future outcome.
Add the disclaimer wherever outcomes are described. Most state bars require it, and it is the kind of omission that is cheap to fix and expensive to be caught on.
Affected pages (4)
10
Important · Technical
3 important pages are tagged "hide this page from Google" (noindex), so they will not appear in Google.
Ask your web developer to remove the noindex tag from pages you want found. Two of these are practice-area pages that should be among your strongest.
Affected pages (3)
11
Important · Technical
Your firewall blocks the crawlers ChatGPT and Perplexity use, so neither can read any page on the site.
Ask whoever manages your hosting or CDN to allow GPTBot, ClaudeBot, PerplexityBot and CCBot. Your robots file already permits them; the block is happening before that file is ever read.
Affected pages (3)
12
Important · Schema
The site describes itself with the deprecated "Attorney" schema type.
Switch to LegalService. Attorney was retired and is no longer understood reliably, which costs you the machine-readable description of what the firm does.
Affected pages (2)
- /
- /about/
Important · Local
No verified Google Business Profile was found for the Katy office.
Claim and verify a profile for the Katy address. Without one the office cannot appear in the map results, and the AI tools have nothing to read about that location.
Important · Local
The Houston profile’s primary category is "Law firm", the most generic option available.
Change the primary category to "Divorce lawyer" or "Family law attorney". Primary category is the strongest single lever in local ranking, and a generic one competes with every practice area in the city.
Important · Local
The address on your Google Business Profile does not match the one on your website ("Suite 400" against "#400").
Make the two read identically, character for character. Small differences reduce confidence in which details are correct.
Important · Local
The Katy office has no Google reviews.
Reviews are both a ranking factor and the thing a prospective client scans first. A location with none reads as a location that is not really open.
17
Minor · E-E-A-T
11 practice-area pages open with background rather than an answer, so there is no passage an AI tool can lift.
Start each page with two or three sentences that answer the question in its title, then go into detail. This is the single change that most affects whether you get quoted.
Affected pages (5)
Minor · Authority
Two competitors have more than three times as many websites linking to them (Carmody Legal Group 307, Reyes & Whitfield 323, against your 96).
This gap takes months rather than weeks to close, and it is the main reason those two outrank you on the searches you share.

Worth reviewing

Not failures, but each one is a judgement call worth making deliberately rather than by accident.

Important · Local
The Houston profile has no description and only 4 photos.
Fill in the description and add photos of the office and the team. Both are read by prospective clients and by the tools.
Important · Local
Only one secondary category is set on the Houston profile.
Add the other services you genuinely offer. Each accurate category is another local search you can appear in.
21
Important · Local
The Katy page is 88 percent identical to the Houston page.
Write the Katy page for Katy: the courthouse, the local process, the questions clients there actually ask.
Affected pages (2)
- /katy-family-lawyer/
- /houston-divorce-lawyer/
Important · Local
You serve 2 cities across 2 practice areas but have pages for only 1 of the 4 combinations.
Estate planning in Katy has no page at all, which is why the AI tools never name you for it.
Important · Local
Your phone number differs across 3 directory listings.
Pick one number and make every listing use it. Two of these still show a number that was retired.
Important · Local
Reviews arrive in bursts, with 31 in one month last year and 3 in the last 90 days.
A steady flow reads as a practice that is busy now. Consider asking at the point a matter closes.
Important · Local
You have replied to 12 of the 87 reviews sampled.
Replies are read by everyone who comes after. A short, courteous reply to a poor review often matters more than the review.
Important · Local
Reviews live only on Google and are not shown anywhere on the site.
Someone who reaches your site should not have to leave it to find out that other people recommend you.
27
Important · E-E-A-T
23 blog posts carry no author and no reviewer.
Legal content without a named attorney behind it is weighted down by Google and skipped by the AI tools. Attribute them to whoever wrote or approved them.
Affected pages (3)
28
Important · E-E-A-T
Two pages describe the firm as "specialists" without naming a board certification.
Either name the certification or change the wording. Several state bars restrict the word.
Affected pages (2)
- /about/
- /practice-areas/high-asset-divorce/
Important · Authority
Your spam score is 14 out of 100, with 9 low-quality domains linking in.
Not high enough to act on yet. Worth watching in case it climbs.
Important · Rankings
Google’s AI Overview appears for your main search and cites Reyes & Whitfield and two directories, not you.
The pages it cites all answer the question directly in their opening lines. Yours do not, which is the same problem as the answer-first finding above.
31
Important · Rankings
Two pages compete for the same search ("houston divorce lawyer").
Pick one to be the page for that search and point the other at it, or merge them. Competing with yourself splits the signal.
Affected pages (2)
- /practice-areas/divorce/
- /houston-divorce-lawyer/
Minor · On-Page
19 pages have no Twitter Card tags.
Minor, but it means shared links show as bare URLs instead of a headline and picture.
33
Minor · Schema
The video pages carry no VideoObject markup.
Adding it lets the videos appear as video results rather than plain links.
Affected pages (1)
- /video-faqs/
Minor · Core Web Vitals
Mobile speed has drifted from 71 to 58 over the last six months.
Nothing here is broken yet, but the trend is one direction. Most of it is a chat widget and three tracking scripts.
35
Minor · Rankings
14 keywords sit at positions 11 to 20, just off the first page.
These are the fastest wins on the site. Strengthening the pages that already rank here is cheaper than starting new ones.
Affected pages (3)

AI visibility

We asked ChatGPT, Google Gemini, and Perplexity the questions a potential client would ask, separately for each practice area and city, and counted who they name. Across all 4 measurements, Alvarado Family Law was named in 18 of 180 answers.

Family Law · Houston, TX

Alvarado Family Lawnamed in 12 of 45 answers
Reyes & Whitfieldnamed in 17 of 45 answers
Carmody Legal Groupnamed in 21 of 45 answers
Bellweather Law Groupnamed in 9 of 45 answers

See the full AI answers: Family Law · Houston, TX

Family Law · Katy, TX

Alvarado Family Lawnamed in 4 of 45 answers
Reyes & Whitfieldnamed in 24 of 45 answers
Carmody Legal Groupnamed in 13 of 45 answers
Bellweather Law Groupnamed in 18 of 45 answers

See the full AI answers: Family Law · Katy, TX

Estate Planning · Houston, TX

Alvarado Family Lawnamed in 2 of 45 answers
Reyes & Whitfieldnamed in 11 of 45 answers
Carmody Legal Groupnamed in 27 of 45 answers
Bellweather Law Groupnamed in 8 of 45 answers

See the full AI answers: Estate Planning · Houston, TX

Estate Planning · Katy, TX

Alvarado Family Lawnamed in 0 of 45 answers
Reyes & Whitfieldnamed in 19 of 45 answers
Carmody Legal Groupnamed in 15 of 45 answers
Bellweather Law Groupnamed in 25 of 45 answers

See the full AI answers: Estate Planning · Katy, TX

The sites the AI reads, and who is on them

These are the directories the AI tools actually linked to when answering questions in your market, most-linked first. A checkmark means we found that firm listed there.

Site	Linked	You	Reyes & Whitfield	Carmody Legal Group	Bellweather Law Group
superlawyers.com	34×	✓	✓	✓	not found
justia.com	29×	✓	✓	✓	✓
avvo.com	26×	not found	✓	✓	✓
findlaw.com	21×	✓	✓	not found	✓
martindale.com	18×	not found	✓	✓	✓
lawyers.com	14×	not found	✓	✓	not found
bestlawyers.com	11×	not found	✓	not found	✓
lawinfo.com	9×	✓	not found	✓	not found
expertise.com	7×	not found	✓	✓	✓
nolo.com	5×	not found	not found	✓	not found

? means the lookup hit a technical problem on our side, so we can't say either way.

Side by side with your competitors

The signals that explain why the AI tools recommend a firm: reviews, how many other websites link to theirs, and whether their site describes the firm in the structured format machines read.

Firm	Named by AI	Google reviews	Sites linking to them	Machine-readable info
Reyes & Whitfield	71 of 180 answers	145 reviews · 4.5★	323 websites	yes, full law-firm markup
Carmody Legal Group	76 of 180 answers	368 reviews · 4.9★	307 websites	yes, full law-firm markup
Bellweather Law Group	60 of 180 answers	212 reviews · 4.7★	118 websites	none

"Machine-readable info" is schema markup: a structured description of the firm embedded in a website that AI tools and Google read directly. Alvarado Family Law's own markup is graded in the checks below.

Every check, by area

The full audit. Open any row for the detail and the fix. Checks marked with no data hit a technical limit on our side and never count against the site.

Technical SEO / Crawlability & Indexability3 to fix

robots.txt lets AI assistants like ChatGPT read the siteFix

Your robots file blocks CCBot, which is one of the sources the AI tools train and retrieve on.

Remove the CCBot disallow rule unless the block is deliberate. It is more often left over from a template than chosen.

Affected pages (1)

/robots.txt

No important page carries a noindex tagFix

3 important pages are tagged "hide this page from Google" (noindex), so they will not appear in Google.

Ask your web developer to remove the noindex tag from pages you want found. Two of these are practice-area pages that should be among your strongest.

Affected pages (3)

The firewall lets AI crawlers fetch the site, not just robots.txtFix

Your firewall blocks the crawlers ChatGPT and Perplexity use, so neither can read any page on the site.

Ask whoever manages your hosting or CDN to allow GPTBot, ClaudeBot, PerplexityBot and CCBot. Your robots file already permits them; the block is happening before that file is ever read.

Affected pages (3)

No robots.txt rule locks Google out of the site or its CSS and JavaScript files✓ Pass

No page is accidentally tagged noindex, hiding it from Google✓ Pass

No X-Robots-Tag server header quietly tells Google to skip pages✓ Pass

No page failed with a 5xx server error✓ Pass

Every page loads over HTTPS, the secure padlock connection✓ Pass

The SSL certificate is valid and correctly installed✓ Pass

The robots.txt file is free of formatting mistakes✓ Pass

An XML sitemap exists and loads correctly✓ Pass

The XML sitemap follows the format Google requires✓ Pass

Every URL listed in the sitemap actually loads✓ Pass

The sitemap lists only indexable pages you want Google to show✓ Pass

Every page has a canonical tag naming its official version✓ Pass

Each normal page's canonical tag points to itself, not another page✓ Pass

Pages don't send Google conflicting canonical signals✓ Pass

No pages return 404 'not found' for visitors✓ Pass

Moved pages redirect in one hop, not a chain✓ Pass

No redirect loops send visitors around in circles✓ Pass

Permanently moved pages use 301 redirects, so ranking credit transfers✓ Pass

Every internal link leads somewhere that works✓ Pass

No orphan pages stranded without links from the rest of the site✓ Pass

Every page is reachable within three or four clicks of the homepage✓ Pass

The SSL certificate has more than 30 days before expiring✓ Pass

Insecure http:// addresses redirect to the https:// version of the site✓ Pass

No mixed content: secure pages load nothing over insecure connections✓ Pass

Either www or non-www is chosen, and the other redirects to it✓ Pass

Paginated pages are set up so Google reads them correctly✓ Pass

No two pages have word-for-word identical content✓ Pass

Location pages aren't the same template with only the city swapped✓ Pass

No two pages share the same title tag✓ Pass

No two pages share the same meta description✓ Pass

Hreflang tags appear only on genuinely multilingual sites✓ Pass

Key text and links are in the raw HTML, not rendered by JavaScript afterward✓ Pass

Missing pages return a real 404, not a 'soft 404' that pretends to work✓ Pass

robots.txt, meta robots tags, and the XML sitemap all agree✓ Pass

The robots.txt file exists and loads✓ Pass

robots.txt points Google to your XML sitemap✓ Pass

Sitemap lastmod dates look honest, not auto-generated✓ Pass

The sitemap stays within Google's 50,000-URL and 50 MB limits✓ Pass

Canonical tags use complete, HTTPS, consistently written addresses✓ Pass

Every page's HTTP status recorded: fine, moved, or broken✓ Pass

Outbound links to other websites all still work✓ Pass

URLs stay reasonably short✓ Pass

URLs are free of tracking parameters and session IDs✓ Pass

URLs separate words with hyphens, not underscores✓ Pass

URLs stick to lowercase letters✓ Pass

URLs avoid spaces and special characters✓ Pass

URLs are consistent about the trailing slash✓ Pass

The HSTS header tells browsers to always use HTTPS✓ Pass

Filter and sort URLs don't spawn thousands of near-duplicate pages✓ Pass

No two pages share the same H1 headline✓ Pass

Hreflang language tags, where used, are set up correctly✓ Pass

Each page's html lang attribute matches its content language✓ Pass

No render-blocking CSS or JavaScript holds up the page from appearing✓ Pass

A helpful custom 404 page greets visitors who follow a dead link✓ Pass

URL parameters don't multiply into countless duplicate pages✓ Pass

Blocking AI training crawlers (GPTBot, ClaudeBot, CCBot) is a deliberate choice, not an accident✓ Pass

A real Spanish version of the site exists for Spanish-speaking clientsn/a

Spanish pages declare Spanish in their lang attribute so searchers can find themn/a

On-Page SEO1 to review

Pages have the Twitter Card tags X (formerly Twitter) uses when sharedReview

19 pages have no Twitter Card tags.

Minor, but it means shared links show as bare URLs instead of a headline and picture.

Every page has a title tag for its search result headline✓ Pass

Each page's title tag is unique across the site✓ Pass

The target keyword appears early in each page's title tag✓ Pass

Every page has a meta description, the blurb Google shows under its headline✓ Pass

Every page carries an H1 headline, and none are left empty✓ Pass

H1 headlines name the topic each page wants to rank for✓ Pass

No content page is thin, under roughly 300 words✓ Pass

Each page's depth matches the job it's meant to do✓ Pass

Each page's content delivers what its title promises✓ Pass

Image files are kept small enough not to slow pages down✓ Pass

Your practice-area and contact pages receive internal links from around the site✓ Pass

Content pages show a visible last-updated date✓ Pass

Your main service pages answer the questions people commonly ask✓ Pass

Title tags fit the 30-60 character window Google displays✓ Pass

Your practice's name appears in page title tags✓ Pass

Meta descriptions fit the 120-160 character window Google displays✓ Pass

Each page's meta description is written for that page✓ Pass

Meta descriptions give people a reason to act✓ Pass

Each page has exactly one H1 main headline✓ Pass

Headings (H1 to H6) nest in a logical outline without skipping levels✓ Pass

No keyword stuffing: pages read naturally, not as repeated search phrases✓ Pass

Every image has alt text for Google and screen readers✓ Pass

Alt text genuinely describes each image, not blank or stuffed✓ Pass

Images declare width and height so the page doesn't jump while loading✓ Pass

Images use modern WebP or AVIF formats that look the same but load faster✓ Pass

Below-the-fold images lazy-load, waiting until needed✓ Pass

Image filenames are descriptive instead of camera codes✓ Pass

Each page has a healthy internal-link count✓ Pass

Anchor text says where each link leads, not just 'click here'✓ Pass

Content links out to credible sources where it helps the reader✓ Pass

URL slugs, the last part of each address, are short and descriptive✓ Pass

Pages have Open Graph tags, the preview card social networks use when shared✓ Pass

The og:image share picture loads at the right size✓ Pass

A favicon, the little browser-tab icon Google shows in results, is in place✓ Pass

The writing is easy to read for your audience✓ Pass

Long articles open with a table of contents✓ Pass

Key information sits in plain view, not folded behind tabs or accordions✓ Pass

Structured Data / Schema1 to fix

The firm uses LegalService schema, not the deprecated Attorney typeFix

The site describes itself with the deprecated "Attorney" schema type.

Switch to LegalService. Attorney was retired and is no longer understood reliably, which costs you the machine-readable description of what the firm does.

Affected pages (2)

Meaningful images and videos carry ImageObject or VideoObject schemaReview

The video pages carry no VideoObject markup.

Adding it lets the videos appear as video results rather than plain links.

Affected pages (1)

/video-faqs/

Pages carry structured data in JSON-LD, the format Google prefers✓ Pass

JSON-LD structured data parses without syntax errors✓ Pass

The homepage carries Organization schema identifying your practice✓ Pass

sameAs schema links tie your social and directory profiles to one identity✓ Pass

Each attorney's bio carries Person schema with title and bar membership✓ Pass

Each service you offer has its own Service schema✓ Pass

Schema validates with zero structural errors✓ Pass

The name, address, and phone in schema match the visible site✓ Pass

Business hours are declared in schema (openingHours) and are accurate✓ Pass

Schema claims match what visitors actually see on the page✓ Pass

Genuine question-and-answer sections carry FAQPage schema AI tools can read✓ Pass

BreadcrumbList schema matches the navigation trail visitors see✓ Pass

Review and star-rating schema used only for reviews shown on your own site✓ Pass

Articles carry Article schema with author and date details✓ Pass

WebSite schema declares the site's official name to Google✓ Pass

Recommended schema properties are mostly filled in✓ Pass

Each schema type includes both its required and recommended fields✓ Pass

LocalBusiness schema includes your office's geo coordinates✓ Pass

areaServed schema spells out the areas your practice serves✓ Pass

Schema cross-references formally connect the practice to its professionals✓ Pass

No enhanced-listing hopes rest on deprecated schema types✓ Pass

LocalBusiness schema declares the practice with name and addressn/a

Local SEO4 to fix

Your Google Business Profile exists and is verifiedFix

No verified Google Business Profile was found for the Katy office.

Claim and verify a profile for the Katy address. Without one the office cannot appear in the map results, and the AI tools have nothing to read about that location.

The Google Business Profile primary category is the most specific accurate oneFix

The Houston profile’s primary category is "Law firm", the most generic option available.

Change the primary category to "Divorce lawyer" or "Family law attorney". Primary category is the strongest single lever in local ranking, and a generic one competes with every practice area in the city.

Google Business Profile NAP (name, address, phone) exactly matches your websiteFix

The address on your Google Business Profile does not match the one on your website ("Suite 400" against "#400").

Make the two read identically, character for character. Small differences reduce confidence in which details are correct.

How many Google reviews the practice has, countedFix

The Katy office has no Google reviews.

Reviews are both a ranking factor and the thing a prospective client scans first. A location with none reads as a location that is not really open.

Your Google Business Profile is filled out completelyReview

The Houston profile has no description and only 4 photos.

Fill in the description and add photos of the office and the team. Both are read by prospective clients and by the tools.

Google Business Profile secondary categories cover your additional servicesReview

Only one secondary category is set on the Houston profile.

Add the other services you genuinely offer. Each accurate category is another local search you can appear in.

Each location page offers genuinely local content, not a copied templateReview

The Katy page is 88 percent identical to the Houston page.

Write the Katy page for Katy: the courthouse, the local process, the questions clients there actually ask.

Affected pages (2)

Landing pages pair each practice area with each city you serveReview

You serve 2 cities across 2 practice areas but have pages for only 1 of the 4 combinations.

Estate planning in Katy has no page at all, which is why the AI tools never name you for it.

Directory citations all show the same name, address, and phoneReview

Your phone number differs across 3 directory listings.

Pick one number and make every listing use it. Two of these still show a number that was retired.

Reviews keep arriving steadily, not in old burstsReview

Reviews arrive in bursts, with 31 in one month last year and 3 in the last 90 days.

A steady flow reads as a practice that is busy now. Consider asking at the point a matter closes.

The practice replies to its Google reviewsReview

You have replied to 12 of the 87 reviews sampled.

Replies are read by everyone who comes after. A short, courteous reply to a poor review often matters more than the review.

Client reviews are showcased on the website itselfReview

Reviews live only on Google and are not shown anywhere on the site.

Someone who reaches your site should not have to leave it to find out that other people recommend you.

NAP (name, address, phone) reads identically everywhere on the site✓ Pass

Each office has its own dedicated location page on the site✓ Pass

The firm is listed in the major legal directories✓ Pass

Pages target local keywords: your service plus city✓ Pass

The site is set up to compete for 'near me' searches✓ Pass

The practice's average star rating on Google, captured✓ Pass

Your service area is spelled out on your site (areaServed schema or page text)✓ Pass

Contact and location pages include an embedded Google Map✓ Pass

Geo coordinates pinpoint your office for Google's map results✓ Pass

Driving directions or a one-tap map link are easy to find✓ Pass

Multi-office practices give visitors a location finder✓ Pass

Spanish-speaking clients see Spanish reviews on the Google Business Profilen/a

Core Web Vitals & Page Experience1 to review

Core Web Vitals tracked over time to catch slow decayReview

Mobile speed has drifted from 71 to 58 over the last six months.

Nothing here is broken yet, but the trend is one direction. Most of it is a chat widget and three tracking scripts.

Largest Contentful Paint: main content appears within 2.5 seconds for real visitors✓ Pass

Interaction to Next Paint: the page responds to taps and clicks within 200ms✓ Pass

Cumulative Layout Shift: the page does not shift around while loading✓ Pass

All three Core Web Vitals pass together✓ Pass

Time to first byte: the server starts responding within about 0.8 seconds✓ Pass

Total page weight stays light enough for phone connections✓ Pass

Images are compressed, modern-format, and sized to fit their space✓ Pass

Text compression (gzip or Brotli) shrinks pages before sending✓ Pass

Chat widgets and other third-party scripts don't drag down speed✓ Pass

First Contentful Paint: how quickly anything first appears on screen, measured✓ Pass

Total Blocking Time: how long the page stays frozen while loading, measured✓ Pass

Speed Index: how quickly the visible page fills in, measured in lab testing✓ Pass

The Lighthouse performance score (0-100) from lab testing, captured✓ Pass

Speed checked in both Lighthouse lab tests and CrUX real-visitor data✓ Pass

Speed measured separately for mobile and desktop, with mobile first✓ Pass

CrUX real-visitor speed data collected page by page✓ Pass

Pages don't fetch an excessive number of HTTP requests✓ Pass

No render-blocking files force a blank screen while the browser waits✓ Pass

Pages don't ship unused CSS styling code✓ Pass

Pages don't ship unused JavaScript code✓ Pass

Browser caching lets returning visitors reuse saved files✓ Pass

A CDN serves the site from data centers near each visitor✓ Pass

Font loading is optimized so text shows immediately✓ Pass

Mobile SEOall clear

The site is responsive, rearranging itself for phone and tablet screens✓ Pass

The viewport tag tells phones how to scale the page to their screens✓ Pass

Content parity: phone visitors see the same content desktop visitors do✓ Pass

Pages pass Core Web Vitals on mobile, where it matters most✓ Pass

No intrusive interstitials (pop-ups) smother the content on a phone screen✓ Pass

Your phone number is a tap-to-dial link on phones✓ Pass

Tap targets: buttons and links are big enough to tap with a thumb✓ Pass

Text on phones is large enough to read without zooming✓ Pass

Someone on a phone can reach you in a few easy steps✓ Pass

No leftover pages from AMP, a retired Google mobile format✓ Pass

Content & E-E-A-T3 to fix

The 'Attorney Advertising' label appears where state bars require itFix

No "Attorney Advertising" label appears on the site.

Add the label your state bar requires, usually in the footer. This is a compliance item rather than a marketing one.

Advertised case results carry the required 'no guarantee of outcome' disclaimerFix

Case results are shown on 4 pages with no disclaimer that past results do not guarantee a future outcome.

Add the disclaimer wherever outcomes are described. Most state bars require it, and it is the kind of omission that is cheap to fix and expensive to be caught on.

Affected pages (4)

Content is shaped so AI assistants can quote it: the direct answer first, headings phrased as questionsFix

11 practice-area pages open with background rather than an answer, so there is no passage an AI tool can lift.

Start each page with two or three sentences that answer the question in its title, then go into detail. This is the single change that most affects whether you get quoted.

Affected pages (5)

Legal content is written or reviewed by an attorney, and says soReview

23 blog posts carry no author and no reviewer.

Legal content without a named attorney behind it is weighted down by Google and skipped by the AI tools. Attribute them to whoever wrote or approved them.

Affected pages (3)

No 'specialist' or 'expert' claims without the certification to back themReview

Two pages describe the firm as "specialists" without naming a board certification.

Either name the certification or change the wording. Several state bars restrict the word.

Affected pages (2)

The site states that reading it creates no attorney-client relationship✓ Pass

Every article names its author in a byline✓ Pass

Professional credentials are displayed near the content✓ Pass

Content backs up its claims by citing real authorities✓ Pass

The About page tells the full story of the practice✓ Pass

The Contact page has everything needed to reach you✓ Pass

The site has a privacy policy✓ Pass

The firm's physical office address is shown on the site✓ Pass

Core service pages treat their topics with real depth✓ Pass

Related content is organized into interlinked topic clusters✓ Pass

Content is actively maintained, with visible last-reviewed dates✓ Pass

Content is original, not copied or reworded from other sites✓ Pass

Pages are written to help people, not just to rank✓ Pass

Key content is server-rendered in the HTML, where AI tools can read it✓ Pass

Every author has a bio page describing their qualifications✓ Pass

Authors carry Person schema naming their credentials✓ Pass

The site has a terms of service page✓ Pass

AI-assisted content is expert-reviewed, original, and signed by a named author✓ Pass

Each page matches the search intent of the people it targets✓ Pass

Off-Page / Authority1 to fix

The backlink gap: sites linking to your competitors but not you, identifiedFix

Two competitors have more than three times as many websites linking to them (Carmody Legal Group 307, Reyes & Whitfield 323, against your 96).

This gap takes months rather than weeks to close, and it is the main reason those two outrank you on the searches you share.

No pile-up of spammy, toxic backlinks from low-quality sitesReview

Your spam score is 14 out of 100, with 9 low-quality domains linking in.

Not high enough to act on yet. Worth watching in case it climbs.

Referring domains: how many different websites link to yours, counted✓ Pass

The anchor text other sites use to link to you looks natural✓ Pass

The site has backlinks from respected institutions in your field✓ Pass

The total number of backlinks pointing to your site, counted✓ Pass

The dofollow/nofollow mix of links that pass ranking credit, measured✓ Pass

Domain authority, your site's overall strength score, tracked as a benchmark✓ Pass

The site gains backlinks faster than it loses them✓ Pass

Sites that list or link to you show consistent practice detailsNo data*

Mentions of the practice around the web, trackedNo data*

Keyword & Ranking / SERP3 to review

Whether Google's AI Overviews appear for your searches and cite youReview

Google’s AI Overview appears for your main search and cites Reyes & Whitfield and two directories, not you.

The pages it cites all answer the question directly in their opening lines. Yours do not, which is the same problem as the answer-first finding above.

No keyword cannibalization: no two pages compete for the same searchReview

Two pages compete for the same search ("houston divorce lawyer").

Pick one to be the page for that search and point the other at it, or merge them. Competing with yourself splits the signal.

Affected pages (2)

Keywords sitting just off page one, your fastest winsReview

14 keywords sit at positions 11 to 20, just off the first page.

These are the fastest wins on the site. Strengthening the pages that already rank here is cheaper than starting new ones.

Affected pages (3)

Where the site ranks in Google for the keywords that matter✓ Pass

How your rankings spread across page one, page two, and beyond✓ Pass

Monthly search volume for each target keyword✓ Pass

Keyword difficulty: how hard each target phrase would be to rank for, estimated✓ Pass

Whether you capture SERP features, like the local map pack✓ Pass

Every search query your site shows up for, listed✓ Pass

Branded versus non-branded search traffic, split out✓ Pass

Your rankings compared head-to-head against named competitors✓ Pass

The site shows up when clients search in SpanishNo data*

Security & Trust / Miscall clear

Google Safe Browsing doesn't flag the site for malware or phishing✓ Pass

The TLS encryption behind the padlock uses modern, strong settings✓ Pass

The DNS records routing your website and email are sound✓ Pass

The server answers promptly when a page is requested✓ Pass

The site stayed up and reachable throughout the audit✓ Pass

Domain age and registration history, captured✓ Pass

Images carry alt text for visitors using screen readers✓ Pass

Every link has text a screen reader can announce✓ Pass

Text color contrast meets the WCAG accessibility standard✓ Pass

Every form field has a label screen readers can announce✓ Pass

The Lighthouse accessibility score (0-100), captured✓ Pass

Google Analytics (GA4) is installed to measure your traffic✓ Pass

Google Tag Manager, the control panel for measurement tags, is in place✓ Pass

The site is connected to Google Search Console, Google's free reporting dashboard✓ Pass

A cookie consent notice appears where privacy laws require one✓ Pass

Links to the practice's social profiles are present and working✓ Pass

Your social profiles are listed in the site's Organization schema (sameAs)✓ Pass

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