Learn · AI search for law firms

How law firms get recommended by AI

More clients now ask ChatGPT, Google, and Perplexity to name a lawyer instead of reading ten blue links. These guides explain, in plain English, how those tools decide which firms to mention and what your firm can do about it.

Guides

Step-by-step explanations, written for lawyers, not marketers.

Answer Engine Optimization for Lawyers: A Complete Guide
How law firms get named in AI answers from ChatGPT, Google Gemini, and Perplexity, explained in plain English with practical steps.

FAQs

Direct answers to the questions firms actually ask.

Can ChatGPT Recommend a Lawyer?
Yes. ChatGPT names real lawyers and law firms when asked for recommendations, though it is never a substitute for legal advice.
Why is my law firm not showing up in ChatGPT?
The usual reasons a firm is missing from AI answers: thin online presence, inconsistent details, no direct answers to client questions, and no trusted mentions.

Glossary

Every AI search term, defined in one or two sentences.

What is answer engine optimization (AEO)?
AEO is the practice of getting your firm named inside AI-written answers from tools like ChatGPT and Google's AI results, not just listed in search links.
What is generative engine optimization (GEO)?
GEO is the work of making your law firm easier for AI tools to find, understand, and cite when they generate answers.

Comparisons

How the new playbook differs from the old one.

AEO vs SEO for Law Firms: What Actually Changes
SEO gets you ranked in a list of links. AEO gets you named in the AI answer above it. Here is what carries over, what changes, and where to spend effort.