How law firms get recommended by AI
More clients now ask ChatGPT, Google, and Perplexity to name a lawyer instead of reading ten blue links. These guides explain how those tools decide which firms to mention and what your firm can do about it. No marketing background is assumed, and every recommendation is something a small firm can actually do.
Guides
Step-by-step explanations, written for lawyers, not marketers.
AI SEO for Law Firms: How AI Picks Who to Name
A plain-English guide to what AI SEO means for law firms, how AI tools decide which firms to name, and how to check your own visibility.
Answer Engine Optimization for Lawyers: A Guide
Learn what AEO means for law firms, how AI engines like ChatGPT and Google choose sources, and how to structure your site so they can cite it.
GEO for Law Firms: A Plain English Guide
A plain-English guide to generative engine optimization (GEO) for law firms: what it means, how AI tools choose firms, and where to start.
FAQs
Direct answers to the questions firms actually ask.
Can ChatGPT Recommend a Lawyer?
Learn whether ChatGPT can name a lawyer, how much to trust that name, and what to check before you call or hire anyone it suggests.
Does ChatGPT Cite Law Firm Websites?
Learn when ChatGPT shows clickable law firm sources, why Google rankings don't guarantee citations, and what makes a site easier to cite.
Why Is My Law Firm Not Appearing in AI Search Results?
Learn why ChatGPT, Gemini, or Perplexity might skip your law firm and which site and reputation gaps to check first.
Glossary
Every AI search term, defined in one or two sentences.
What Is Answer Engine Optimization for Law Firms?
Learn what answer engine optimization (AEO) means for law firms, how it differs from SEO, and whether schema markup or llms.txt actually help.
What Is Generative Engine Optimization for Law Firms?
Learn what generative engine optimization (GEO) means for law firms, how it differs from SEO, and which technical steps actually matter.
Comparisons
How the new playbook differs from the old one.
AEO vs SEO for Law Firms: What's the Real Difference?
A plain-English comparison of AEO and SEO for law firms: what each actually does, what Google's own guidance says, and how to track both separately.
GEO vs SEO for Law Firms: What's Actually Different
See how GEO and SEO differ for law firms, what Google's AI documentation actually requires, and which to prioritize first.