Glossary · Plain-English definitions

AI search terms, defined for lawyers

Answer engine optimization (AEO): AEO is the practice of getting your firm named inside AI-written answers from tools like ChatGPT and Google's AI results, not just listed in search links.
Generative engine optimization (GEO): GEO is the work of making your law firm easier for AI tools to find, understand, and cite when they generate answers.