How AI search compares to what you know
Most firms already know some SEO. These pages put the familiar approach next to the new one, so you can see exactly what still works, what changed, and where your effort now pays off most.
AEO vs SEO for Law Firms: What's the Real Difference?
A plain-English comparison of AEO and SEO for law firms: what each actually does, what Google's own guidance says, and how to track both separately.
GEO vs SEO for Law Firms: What's Actually Different
See how GEO and SEO differ for law firms, what Google's AI documentation actually requires, and which to prioritize first.
Why comparisons help
If your firm has ever paid for SEO, you already have a mental model: rank higher in the list of links, get more clicks, get more calls. AI search changes the shape of that game. There is no list of ten links; there is one answer, and it names a handful of firms. Some of what you learned still applies directly, some of it matters less than it used to, and a few new things matter a lot.
Each comparison takes one familiar idea, puts the old version next to the new one, and says plainly what to keep doing, what to stop worrying about, and what to add. That matters most when you are buying. When a proposal lists “AI optimization, monthly” as a line item, a comparison equips you to ask the two questions that expose it: which part of this is work we already paid for under the SEO line, and what will you measure to show it worked? Read a proposal, or your own free-check results, with the relevant comparison open next to it.
What stays the same
It is worth saying up front: the fundamentals did not change. A fast website, pages that answer real questions, accurate contact details, genuine reviews, and consistent listings helped you rank in Google, and they help you get named by AI tools now. If you invested in those things, that investment carries over. What changed is the scoreboard. Being third in a list of ten links still got you seen; being left out of a three-firm answer means you were never in the running. The comparisons exist to show you exactly where that difference bites, and to keep you from paying twice for work you have already done under a different name.